Shortlist · 7
01
Told in Colour
Colour only from people
02
Studio Light
Three lights, one black room
03
Velvet Room
Soft chambers, one radius
04
Told in Velvet
6a palette, 9a geometry
05
Case Notes
Two stocks, one ink
06
Reach
One answer, radiating
07
One in Eighteen Thousand
One dot is a person
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01
of seven
01 / 07 · achromatic product, chromatic humans
Told in Colour
Colour is retired from navigation entirely. The interface is six greys and the six lights survive only where they came from — a person's face.
Brand exploration · 6a
Landing page
02 / 07 · the palette comes out of the lighting rig
Studio Light
Rose, amber and steel sampled from the shoot and held at matched chroma. Every colour arrives as a gradient into black — emitted by the rig, never applied as a fill.
Brand exploration · 4a
Landing page
03 / 07 · clarity, structure, care
Velvet Room
Deep plum ground, one shared 28px radius on every container including the photography, and blush reserved for a single emphasised word.
Brand exploration · 9a
Landing page
04 / 07 · the hybrid
Told in Velvet
Told in Colour's discipline on Velvet's geometry. The rounded frame supplies the warmth a blush accent was doing, so the interface can stay achromatic.
Brand exploration · 6a palette, 9a geometry
Landing page
05 / 07 · two stocks, one ink
Case Notes
Cream is a stock, not a background — it flips to ink and the cream becomes the accent. The redaction bar reverses with the stock. Two colours in the entire system.
Brand exploration · 10a
Landing page
06 / 07 · one answer, radiating
Reach
Concentric rings that only ever originate at a person. Buttons carry a 4px stacked shadow and seat into it on press, giving the interface a physical, product-led quality.
Brand exploration · 12c
Landing page
07 / 07 · one dot is one person
One in Eighteen Thousand
No bar chart exists anywhere — a percentage is a literal count of resolved dots. Three pitches only: 7px on photography, 13px in meters, 15px on ground.
Brand exploration · 13a
Landing page · v1
Landing page · v2, left rail